### About Joris Van Dijck

Joris Van Dijck NV is a Belgian specialist in internal transport solutions, active since 1958. The company focuses on the **sale, rental, and servicing** of forklifts, warehouse trucks, aerial work platforms, and cleaning machines. With locations in **Herentals and Genk**, Joris Van Dijck serves industrial and logistics customers across Belgium, combining technical expertise with strong after‑sales service.

To support both product discovery and professional purchasing, Joris Van Dijck operates a **fully integrated B2B e‑commerce platform**, embedded directly within their content‑driven website.

---

### The Challenge

Joris Van Dijck needed a digital platform that could serve **multiple roles at once**:

-   A content‑rich website for **product discovery** and **service information**
-   A **B2B e‑commerce platform** for professional customers
    
-   Supporting **rental** functionalities
-   A single, **consistent experience** across marketing, products, and transactions
    

The challenge was not just selling machines online, but doing so in a way that:

-   Handles **technically complex products**
-   Supports **sales, rental, and service flows**
    
-   Avoids fragmentation between “content site” and “webshop”
-   Remains manageable for internal teams
    

A traditional split between CMS and e‑commerce would lead to duplication, inconsistencies, and disconnected customer journeys.

---

### The Solution

Instead of treating content and commerce as separate systems, Joris Van Dijck opted for a **fully integrated B2B e‑commerce approach**, where the webshop is a **native part of the content platform**.

This unified architecture allows:

-   Product content, technical information, and commercial flows to live in one system
-   Customers to move seamlessly from inspiration and information to professional interaction
    
-   Internal teams to manage content and commerce from a single structured foundation
    

By decoupling content management from presentation while keeping commerce tightly integrated, the platform supports both **rich storytelling** and **practical B2B workflows** without compromise.

---

### The Benefits

-   **One unified digital experience**  
    Content, products, and B2B e‑commerce are fully integrated, creating a coherent customer journey.
    
-   **Seamless transition from content to commerce**  
    Customers explore machines and services and interact commercially within the same environment.
    
-   **Consistent and maintainable product information**  
    Centralized content reduces duplication and ensures accuracy across all pages.
    
-   **Future‑proof and scalable architecture**  
    Ready to evolve with new product categories, services, and deeper B2B functionality.
    

---

### Project Highlights

-   Integrated content site and B2B e‑commerce platform
-   Structured product, rental and service content
    
-   Designed for industrial and professional users
-   Scalable, future‑ready digital foundation