Internal IT is as crucial as it's painful to deal with. Nothing clear, light and intuitive UX/UI can’t solve. The Y-Combinator-backed tech company approached us with an ambitious objective: Bring their brand and product from a DIY-state to state-of-the-art. We were instantly captivated by the awesome team and went to work. The project can be split into phases:

-   Brand and product workshop aligning everyone, scoping the work and setting the strategic foundation for everything to come.
-   Creating the branding by deploying hand-crafted illustrations, AI-generated spaceships and a logo that could go on the hull of a spaceship.
    
-   Crafting a website experience that bringing the brand to life online with a bold presence that transports the viewer into space-age dreaminess. Implement the website as a modular system that doesn't look modular, in Next.js & Dato, with special focus on performance and maintainability.
-   Applying the branding to product design, creating a unique and intuitive UI that makes complex interactions feel easy and approachable.
    
-   Integrate with the client's dev team and create ready-to-use React components.
-   Support the client with QA and polishing wherever needed to make sure both site and product can compete with the best.
    

Following the successful launch, we still support Flightcontrol retainer-style with feature updates, website edits and some marketing material. We've also become partners in the company, taking a share of our payment in equity.