A.Vogel’s existing website had grown over many years and no longer reflected the brand’s digital ambitions. The goal of the relaunch was not only to create a more modern experience, but also to establish a flexible foundation for future services and international websites.

Together with A.Vogel, we redesigned the information architecture, user experience and visual language of avogel.ch. Products, medicinal plant knowledge and health-related content are now organised more clearly, making it easier for users to navigate a large and complex content landscape.

The project also comes with specific requirements: as a health brand operating in a regulated environment, A.Vogel needs content structures that support careful and compliant communication. A modular setup in DatoCMS gives editors the flexibility to manage this complexity while keeping the experience consistent.

The frontend is built with Next.js and connected to DatoCMS as the central content platform. The result is a performant, scalable setup that supports A.Vogel today and provides a solid basis for future digital services and international rollouts.