Pricing
Structured Text

The smart way to store rich‑text content

Meet our all-encompassing solution designed with omnichannel in mind. It combines a powerful and flexible rich-text editor with a portable JSON format to store your content.

A delightfully focused writing experience

Structured Text offers a beautiful, Notion-like editor designed for focus, with slash commands, markdown/keyboard shortcuts, and drag & drop. Forget the mouse, and just start typing.
Dato's team has come up with the most elegant solution I've seen for rich text and structured content with their Structured Text field. It combines both concepts into a single easy to use, yet powerful and flexible experience.
Dominic Blain
Developer @ Snipcart

What problems solve Structured Text content?

Easily embed 100% custom blocks

Galleries, call-to-actions, polls, third-party embeds and widgets for YouTube, Twitter... these things have always been a problem to handle. Not with DatoCMS: blocks are completely custom, can be composed in any way you want, and creating them is a matter of seconds.

Hyper-link and reference entities, not just URLs

When you need to deliver content not only through the web, but on an ever-growing number of different mediums ranging from native apps, voice assistants, e-books, IoT, etc... that's when being able to only create hyperlinks to fixed web addresses starts to get to you. What you need is clear separation between between content and presentation.

A portable JSON format, ready for omnichannel

{
"schema": "dast",
"document": {
"type": "root",
"children": [
{
"type": "heading",
"level": 1,
"children": [
{
"type": "span",
"value": "Hello "
},
{
"type": "span",
"marks": [
"strong"
],
"value": "world!"
}
]
}
]
}
}

Highly structured and deeply typed

Structured Text saves content in a JSON format called dast to ensure control of the information and the ability to unambiguously parse and serialize the content to any medium, with clear separation from presentation concerns.

Learn about Structured Text format

Easily integrable by design

Structured Text format adheres to the Unified collective, which offers a big ecosystem of utilities to parse, transform, manipulate, convert and serialize content of any kind. This allows to convert from/to Structured Text extremely easy.

Explore all the Structured Text utilities