A plugin that allows you to mass apply optimizations to your DatoCMS assets, significantly reducing image file sizes while maintaining visual quality.
Overview
The DatoCMS Asset Optimization Plugin leverages Imgix's powerful image processing capabilities to optimize your media library assets. It helps you:
Reduce image file sizes without sacrificing quality
Apply batch optimization to multiple assets
Configure quality levels based on asset sizes
Convert images to modern formats like AVIF or WebP
Track optimization progress with detailed logs
View statistics on storage savings
Preview the impact of your settings before replacing anything
Where it lives in DatoCMS
After installation, the plugin adds an Asset Management → Optimize assets entry in your environment's Configuration section. The plugin's configuration screen also provides a shortcut button to that page.
The plugin requires the currentUserAccessToken permission so it can replace assets on your behalf.
Installation
Log in to your DatoCMS project
Go to Settings > Plugins
Search for "Asset Optimization"
Click "Install"
Important: Use Sandbox Environments First
⚠️ STRONGLY RECOMMENDED: Always test this plugin in a sandbox environment before using it in production.
This plugin permanently replaces your original assets and they cannot be recovered. To ensure optimal results:
Create a sandbox environment in your DatoCMS project
Test the plugin with various optimization settings
Fine-tune thresholds and quality settings to your liking
Verify the optimized assets meet your quality standards
Once satisfied with the results, promote your changes to production
This approach allows you to safely experiment with different optimization parameters without risking your production assets.
Usage
Open Configuration → Optimize assets.
Configure the optimization settings according to your needs
Click Preview Optimization to dry-run the process and see expected savings without touching any assets
When you're happy with the projected results, click Start Optimization. You'll be asked to confirm twice before any asset is replaced
Watch the progress and the live activity log as the plugin processes your assets
Review the final statistics, including per-category lists of optimized, skipped, and failed assets
Settings reference
The form groups settings into four sections:
Size Thresholds
Large Asset (MB) and Very Large Asset (MB) — assets above each threshold get their own quality and resize profile
Minimum Size Reduction (%) — only replace an asset if Imgix can shrink it by at least this much
Basic Optimization
Preserve Original Format — keep JPG/PNG/etc. instead of converting (fm parameter)
Auto Compress — let Imgix pick compression automatically (auto=compress)
Target Format (when not preserving) — webp or avif
Resize Large Images — toggle to limit max width via max-w
Resize Dimensions (visible when resize is enabled)
Large Image Max Width (px) and Very Large Image Max Width (px)
Compression Settings
Large Image Quality / Very Large Image Quality — q value 0–100 (hidden in lossless mode)
Advanced Options
Use Lossless Compression (lossless=1)
Use DPR Optimization (dpr=2 for Retina)
Enhanced Chroma Sampling (chromasub=444 for JPEGs)
Preserve Color Profiles (cs=origin)
A Restore Defaults button is available at any time.
Asset Filtering & Optimization
Size-Based Filtering: Only process assets above a certain size threshold
Intelligent Optimization: Apply different optimization strategies based on asset size categories
Format Conversion: Convert images to modern formats like AVIF for better compression
Dimension Resizing: Automatically resize oversized images while maintaining aspect ratio
Website Performance Optimization
Reduce page load times by decreasing image payload sizes
Improve Core Web Vitals scores with optimized images
Enhance mobile experience with appropriately sized images
Storage Cost Reduction
Minimize storage usage in your DatoCMS media library
Reduce CDN bandwidth consumption
Lower operating costs while maintaining quality
Batch Processing
Mass-update existing media libraries with optimized assets
Apply consistent optimization settings across your entire asset collection
Save time compared to manual optimization workflows
Up to 10 assets are processed in parallel for faster runs
Development
Prerequisites
Node.js (v14+)
npm or yarn
DatoCMS account with developer access
Local Development
Clone the repository
Install dependencies: npm install
Start the development server: npm run dev
Configure a local DatoCMS plugin in your project settings pointing to your local server
Building for Production
Terminal window
1
npmrunbuild
The built files will be in the dist directory, ready for deployment.
Support
If you encounter any issues or have questions about the plugin, please open an issue on GitHub.