We built the Dogelon Mars site using a performant Nuxt architecture integrated with DatoCMS for flexible, headless content management. The frontend leverages GSAP for smooth, high-performance animations and Rive for dynamic, interactive visuals, creating an engaging, animated user experience that feels alive and reactive.
Our goal was to translate Dogelon’s bold, adventurous brand into a seamless digital experience. Beyond aesthetics, we engineered a modular, scalable codebase to support future growth, while keeping page load performance and animation fluidity top of mind. We used scoped Nuxt components and a clean content model in DatoCMS to ensure maintainability for both developers and content teams.
Each interactive element—from micro-interactions to scroll-triggered scenes—was carefully crafted to reinforce Dogelon’s mission to Mars, creating an immersive story that drives user engagement and retention. Rive’s vector animations allowed us to build lightweight but expressive elements that respond in real time to user interaction, helping us bridge design and functionality.
This project is a strong example of our development-first approach: combining a modern Jamstack setup with animation libraries and CMS integration to deliver a fast, scalable, and memorable web experience. The result is a storytelling platform that positions Dogelon not just as a brand, but as a movement—ready to launch.
Let’s go to Mars.
