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Freitag F-CUT

The sustainable Swiss brand FREITAG, known for their bags and accessories made from used truck tarpaulins, has always stood for individualism. With the new digital tool F-Cut, FREITAG now offers its customers the opportunity to design their very own super unique items. The idea behind it was born 20 years ago – and comes from a DEPT® employee.

Made by DEPT®
Project shots
Start / Intro page with background video
The main configurator where you design (cut) your bag from used tarpaulins
3D preview and product info
Backend shots
Every creation is also saved as an image, captured from the WebGL preview
Comfortable multi language support is essential
About the project

Each of the approximately 300,000 FREITAG bags and accessories produced each year is unique. A large proportion is manufactured in Zurich, where the truck tarpaulins are dismantled and washed by FREITAG employees before the bag designers cut out the best motifs with their cutter knives and templates and these are then processed into bags.

So far, so good. But more and more often, customers inquire in the FREITAG stores whether a specific bag is also available in another color, with this or that motif. The bag makers have taken these requests for (even) more uniqueness to heart – and fell back on the diploma thesis in which DEPT® employee Severin Klaus invented, designed and programmed the first F-Cut for FREITAG 20 years ago.

The DEPT® team in Switzerland has been working with FREITAG since 2020 and has, among other things, implemented a bag swapping campaign on Tinder for the brand. Now FREITAG approached us to awaken the online cutting table F-Cut from its slumber together with bag and UX designers, logisticians and many other experts.

We have used Dato as the central database layer for the app, both for website content in 5 languages and shopping related data like products and orders. We have 4 different main roles accessing it: producer, administration, developer and an intermediary api layer. We use both web hooks and the real time updates API, GraphQL for content delivery and the management API for content maniupulation.

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