How do we present a unique vision of crypto to a broader audience? How can we let people interact with each other in an innovative way? Designing the identity of Ryder, we worked to highlight the community and social interaction of the brand by developing a set of typography, color, and composition rules which still leave space for experimentation and case-to-case needs. The shapes and patterns become a design language which translates the changing environment of the crypto world and web3. An identity that grows with their goals - with a tiny bit of help and reference, Ryder is capable of updating and changing their identity by themselves. After all, they know how their brand grows better than we do.