OrthoFX came to ANML ready to grow. They offer advanced clear aligner treatments and needed their digital presence to match the quality of their product and care. The existing brand and website felt clinical and fragmented. Our task was to create a modern, intuitive experience that speaks clearly to patients, providers, and partners while setting OrthoFX apart in a crowded category.
We reimagined the website around the real decisions patients and doctors make. Clear product storytelling helps visitors understand the differences between each treatment option and why OrthoFX is a strong alternative to competitors. Content, layout, and interaction patterns work together to guide people to the right information at the right time, without friction.
To support this, we built a flexible design system anchored in refined typography, a fresh color palette, and a library of reusable components. High quality 3D product renders bring the aligners to life and give the brand a more tangible, premium feel. The system scales easily, so the OrthoFX team can launch new content and campaigns without sacrificing consistency.
The work extended beyond the screen. We updated core brand guidelines and carried the new look into print and environmental touchpoints such as trade show materials and brochures. The result is a cohesive expression of the OrthoFX brand across digital and physical experiences that supports their next phase of growth.
