Hangcha Belgium is the official distributor for one of a leading global manufacturer of forklifts and warehouse equipment. As a key player in the Belgian market, they offer a wide range of products for sale and rent, alongside a comprehensive service and parts network. To effectively showcase their extensive catalog and reach their diverse customer base, they needed a powerful and flexible digital platform.
The Challenge
Hangcha Belgium's primary challenge was managing a large and varied inventory of high-value machinery online. Each product line, from electric pallet stackers to heavy-duty rough terrain forklifts, has detailed specifications, options, and associated documentation. Their previous system made it cumbersome to present this complex information in a clear, user-friendly manner.Furthermore, with a network of dealers and a direct-to-customer sales channel, they needed to provide up-to-date product information, promotions, and news efficiently. The existing platform lacked the agility for the marketing team to quickly create and deploy content, hindering their ability to react to market changes and support their dealer network effectively.
The Solution
To overcome these hurdles, Hangcha Belgium selected DatoCMS as the headless content management system for their new website. The headless architecture provided the freedom to design and build a bespoke front-end experience perfectly suited to showcasing industrial machinery, while DatoCMS handled the content management with power and grace.Using DatoCMS's structured content models, Hangcha Belgium could meticulously organize their product catalog. They created detailed models for different machine types, including specifications, features, image galleries, and technical datasheets. This structured approach ensures consistency and accuracy across the site.The marketing team was a big winner in the move to DatoCMS. The intuitive authoring interface allows them to independently manage promotional campaigns, publish news about the "Hard Gaan Met Hangcha" campaign, and update dealer information without any developer intervention. This newfound agility allows them to be more responsive and proactive in their marketing efforts.
The Benefits
The implementation of DatoCMS has brought significant advantages to Hangcha Belgium:
Enhanced Product Showcase: The website now presents complex product information in a clear, structured, and visually appealing way, improving the customer's research and purchase journey.
Empowered Marketing Team: Non-technical users now have full control over content, enabling rapid updates and targeted marketing campaigns.
Improved Scalability: As Hangcha's product lines expand, DatoCMS can easily scale to accommodate new models and content types without requiring a site overhaul.
Streamlined Dealer Support: The ability to quickly share updated product information and marketing materials provides better support for their crucial dealer network.
Conclusion
By partnering with DatoCMS, Hangcha Belgium has built a digital platform that is as robust and efficient as the machinery they sell. The move to a headless CMS has empowered their team, improved the customer experience, and provided a scalable foundation for future growth. They can now focus on their core mission: delivering top-quality forklift solutions and service to the Belgian market.
