BN48 is a Tuscan brand with over 75 years of history in artisanal tradition. Founded in 1948, it specializes in the production of technical clothing, knitwear, and accessories in wool and cashmere. The project required the creation of a digital presence that would celebrate the brand’s historical heritage through a contemporary aesthetic, while also enhancing high-quality editorial content and visuals.
Challenges we faced:
Heritage and modernity: balancing the brand’s historical identity with a modern and engaging design
Brand storytelling: effectively communicating the story and values through consistent visual and textual content
Flexible management: handling diverse content (seasonal collections, lookbooks, institutional sections) with maximum autonomy after moving away from a static website
Performance and accessibility: ensuring optimal loading speed and a smooth experience across all devices
Solution with DatoCMS
We designed a modular digital ecosystem using DatoCMS, enabling quick and intuitive updates of collections, lookbooks, and editorial content.
The platform integrates dedicated sections for brand storytelling (“The Brand,” “The History,” “The Store”) that highlight the artisanal heritage through visual narrative and premium content. The custom design perfectly reflects BN48’s visual identity, with a particular focus on product photography to showcase the quality of the materials and the excellence of craftsmanship.
Results achieved:
Immersive storytelling: seamless integration between brand narrative and collection showcase
Operational autonomy: the team can manage content, galleries, and texts completely independently
Premium user experience: smooth, intuitive navigation that reflects the brand’s quality.
