+ New global website powered by 250+ editors
At a glance...
35
different roles
250+
content creators
28+
locales
The challenge
Polestar needed a multi-locale CMS to deliver its vision of engineering, design and sustainability globally.
The result
With DatoCMS the Polestar content team succeed in creating a state of the art multi-lingual content process to showcases their technology.
Why DatoCMS?
Creating the perfect tech stack for the perfect car that was the brief. Polestar using the expertise of Swedish agencies Stendalhs and Humblebee set their eyes on DatoCMS, with the prospect that the CMS could grow with them. As the Swedish manufacturer started to showcase and sell their high performance electrical cars across markets, they needed the possibility to scale their team across the various markets in which a Polestar is available to buy. Demand for Polestar and the team managing their digital presence sky-rocketed. DatoCMS was there to grow together with the Polestar team, ensuring a seamless scaling of locales, users, as well as a number of custom developments.
Plugins, one of DatoCMS's unsung hero features, has been central to Polestar's stunning website. The digital team created over 40 custom made plugins to manage products and assets across different markets and languages, ensuring nothing gets published by mistake.