McRail | RMC Engineering required a modern, scalable website that better reflected the quality of their work and could be easily managed internally. Their previous site lacked flexibility, was difficult to update, and did not provide a strong technical foundation for SEO or future growth.
Abstract delivered a new website built with Next.js and DatoCMS, deployed on Vercel, creating a high-performance, future-proof digital platform.
DatoCMS was implemented as the structured content backbone of the site. We designed flexible content models for services, case studies, testimonials, accreditations, and modular page sections. This allows the client to easily create and manage content without developer support, while maintaining consistency and governance across the site. SEO fields and structured metadata were embedded directly into each content model to support long-term search visibility.
On the frontend, Next.js enables fast load times, strong SEO performance, and a component-based architecture that cleanly maps to Dato’s structured content. Deployment via Vercel ensures reliable CI/CD workflows and scalable hosting.
The result is a performant, maintainable website that empowers the client’s team to manage content independently, while providing a solid technical foundation for ongoing growth and optimisation.
