About Joris Van Dijck
Joris Van Dijck NV is a Belgian specialist in internal transport solutions, active since 1958. The company focuses on the sale, rental, and servicing of forklifts, warehouse trucks, aerial work platforms, and cleaning machines. With locations in Herentals and Genk, Joris Van Dijck serves industrial and logistics customers across Belgium, combining technical expertise with strong after‑sales service.
To support both product discovery and professional purchasing, Joris Van Dijck operates a fully integrated B2B e‑commerce platform, embedded directly within their content‑driven website.
The Challenge
Joris Van Dijck needed a digital platform that could serve multiple roles at once:
A content‑rich website for product discovery and service information
A B2B e‑commerce platform for professional customers
Supporting rental functionalities
A single, consistent experience across marketing, products, and transactions
The challenge was not just selling machines online, but doing so in a way that:
Handles technically complex products
Supports sales, rental, and service flows
Avoids fragmentation between “content site” and “webshop”
Remains manageable for internal teams
A traditional split between CMS and e‑commerce would lead to duplication, inconsistencies, and disconnected customer journeys.
The Solution
Instead of treating content and commerce as separate systems, Joris Van Dijck opted for a fully integrated B2B e‑commerce approach, where the webshop is a native part of the content platform.
This unified architecture allows:
Product content, technical information, and commercial flows to live in one system
Customers to move seamlessly from inspiration and information to professional interaction
Internal teams to manage content and commerce from a single structured foundation
By decoupling content management from presentation while keeping commerce tightly integrated, the platform supports both rich storytelling and practical B2B workflows without compromise.
The Benefits
One unified digital experience
Content, products, and B2B e‑commerce are fully integrated, creating a coherent customer journey.
Seamless transition from content to commerce
Customers explore machines and services and interact commercially within the same environment.
Consistent and maintainable product information
Centralized content reduces duplication and ensures accuracy across all pages.
Future‑proof and scalable architecture
Ready to evolve with new product categories, services, and deeper B2B functionality.
Project Highlights
Integrated content site and B2B e‑commerce platform
Structured product, rental and service content
Designed for industrial and professional users
Scalable, future‑ready digital foundation
