Kings Hammer is a national youth soccer club organization that offers players both recreational and pre-professional soccer. As their organization scaled and added new clubs, their Wordpress site stopped meeting the mark. Kings Hammer HQ would make a change on one project – and the same change would ripple across the entire web of projects, leading to inaccuracies and frustration. Another concern was the inability to match inbound traffic to a successful conversion due to their intake software, Playmetrics. Ample solved for both of these high-priority issues with DatoCMS.
When it came to choosing the right solution, DatoCMS offered the right features for the client’s multi-project site – and a highly competitive price. Ample set up a different project for each hub, allowing staff at HQ to oversee the entire site and regional staff to make changes and update content on their respective sites. The project scales nicely, allowing Kings Hammer to easily create new sites and pages when they acquire additional clubs or add programs.
DatoCMS’s MCP server worked well for this client, with 6-7 custom plugins built using their SDK. While custom integrations historically take weeks to create and deploy, the combination of AI and Dato’s MCP server had custom plugins ready to go in about thirty minutes.
Because of Playmetrics’ privacy standards, Kings Hammer isn’t able to place marketing pixels inside their product. This meant that our client lost track of conversions as soon as users entered the system. To help solve this lack of visibility, Ample devs built a system that maps UTM parameters to what Playmetrics calls an “attribution tag.” The system allows them to copy an attribution tag, plug it into the CMS, and then specify what inbound campaign applies to it. When a visitor hits the site with a UTM parameter in their query string, the attribution tag is automatically updated so that registration pathways can be tracked – all without disrupting privacy concerns.
The new Kings Hammer site is scalable, secure, and, most importantly, serving youth soccer players and their families across the country.
