Qumulo builds a file data platform that runs across data centers, edge sites, and public clouds. Its technology and market position had moved ahead of its website. The brief was to bring qumulo.com up to Qumulo's standing in the modern data platform category, so enterprise buyers could quickly understand what Qumulo does, why it matters, and how it solves their problems.
ANML started with Qumulo's analytics to find the pages and paths that mattered most to buyers. The homepage and product pages carried the most traffic, so they received the deepest UX and design attention. ANML simplified the sitemap, rebuilt navigation around how customers evaluate the platform, and added a dedicated pathway for channel partners. Wireframes covered the homepage and the solution, industry, product, and about templates.
A foundational design system now gives Qumulo one visual language across every page type: updated color and typography, iconography, image direction, and a UI component library of buttons, forms, and layout grids. High-fidelity designs set the standard for priority templates, and global styles carry it through the rest of the site.
The site was rebuilt on DatoCMS and Next.js. Content models in DatoCMS mirror the design system's components, giving Qumulo's team a modular structure for pages across products, solutions, and industries. Accessibility, SEO, and performance were built into the rebuild from the start, along with responsive and cross-browser QA and a staged rollout.
