The (PDP) product detail page of Blok Watches's Aqua/Teal Blok 33.
The rotating bezel animation on the PDP. Each product has a dedicated colour palette and logo added in DatoCMS directly.
The modular sections on the PDP is entirely populated via DatoCMS.
Editing a product page on DatoCMS. All of the content for product pages lives in DatoCMS as we only get the required eCommerce data from Shopify.
About the project
We designed a playful headless Shopify around their inaugural timepiece, the Blok 33, a Swiss-made analog wristwatch with a unique time management system for kids. The site features image sequences that play and animate the Blok 33 as you scroll and helps the user understand how their proprietary rotating bezel functions.
Antinomy is a global creative studio building contemporary brands in the digital realm.