RESET is a natural wellness and pain-relief brand from India that pairs traditional Ayurvedic ingredients with modern nano-technology. Its catalog spans pain-relief topicals, ingestible gummies, supplements, marine collagen and herbal detox products.
The brief was to give a content-heavy D2C brand a fast, modern storefront without making the content and commerce teams work on top of each other. RESET publishes a lot around its products, from an ingredients-and-science library to an ongoing wellness blog and its Goodness Project, and all of it needed to sit alongside a live catalog with pricing, inventory and checkout.
The storefront runs on a headless, composable architecture. Commerce Engine is the source of truth for transactional data, handling catalog, pricing, inventory, promotions, customers, checkout and orders. DatoCMS runs the editorial and merchandising layer. Products, bundles and categories sync one-way from Commerce Engine into DatoCMS in real time, so commerce entities are available inside the CMS without duplicating any commerce operations.
That split lets the marketing team model and manage everything in DatoCMS, from product storytelling and landing pages to blog articles and campaigns, while merchandising against live commerce data. DatoCMS also serves as the digital asset manager for the brand's imagery. The frontend is built in Next.js and deployed on Vercel for fast, image-optimized delivery.
The result is a clean separation of concerns. Commerce stays authoritative in Commerce Engine, content stays flexible in DatoCMS, and the content team can ship pages and merchandise the store without waiting on engineering.
