The project was driven by iDNA’s need to relaunch its blog and turn it into a contemporary editorial platform that blends cultural insight with digital innovation. The main goal was to improve usability and accessibility while ensuring higher performance and a more efficient publishing workflow.
We developed a minimal and clean user interface, carefully designed to deliver a seamless reading experience across devices. The new information architecture highlights article categories directly in the main navigation, enabling intuitive content discovery and better user engagement.
On the technical side, the project features an optimized contribution system that streamlines content management, while advanced SEO optimization ensures stronger visibility and organic reach. The result is a responsive, scalable and user-friendly web platform that reflects iDNA’s identity and stands as a reference point for digital culture and communication.