iDNA is a digital agency aimed at B2B and B2C companies: we create digital experiences that capture, convert and retain customers.

Our main focus is the digital journey, a comprehensive process that starts with analysing the current state of the brand to define objectives, audience and positioning. From there, we develop all the

technological and creative assets needed to engage the target audience at every relevant touchpoint, accompanying the client throughout the entire communication cycle.

We create original and consistent content for both digital and print media. Our team develops visual strategies, copywriting, storytelling, newsletters, editorial materials and multimedia content, also integrating professional photography services and production for cross-media campaigns.

The creative department develops strong and recognisable visual identities, applied across all channels and materials, from logo design to corporate identity, exhibition stands and merchandising.

In the tech field, we design and build bespoke websites using open source CMS, headless CMS and fully customised solutions. We develop high-performance web apps and interfaces optimised for every device, with a focus on user experience, scalability and system integration.

We plan and manage advertising campaigns on the main platforms.

We implement marketing automation strategies, SEO optimisation, reputation management and online promotion activities, with a data-driven and results-oriented approach.

Every action is designed to strengthen digital presence and generate value over time.

We have also formed strategic partnerships to expand and enhance our service offering. With AccessiWay, we promote digital accessibility, ensuring that websites and content are accessible to all. Thanks to our collaboration with Userbot, we integrate artificial intelligence-based solutions to improve the effectiveness of customer care. These synergies allow us to offer our customers a comprehensive, advanced service that is perfectly integrated with today's challenges.