Upgraded e-commerce: A down-to-earth and human-centric digital solution
ScanPipe is Denmark's largest wholesaler in the field of water and wastewater products and specialize in providing solutions for rainwater and wastewater infrastructure to the construction industry, industrial sector, and utility companies.
The company aimed to undergo a digital transformation of their e-commerce solution. They sought to enhance the solution both aesthetically and technically, enabling them to deliver a fast and intuitive ordering experience that aligns with the company's identity, expertise, and service standards in a modern and professional manner.
ScanPipe is built on a robust infrastructure that automates business processes, creating an efficient and future-proof user experience. Additionally, the site has been technically future-proofed as ScanPipe has transitioned to a microservices architecture.
The user experience is enhanced through an optimized top menu that consolidates relevant functions, enabling access to product layers with just a few clicks. Favorites lists, projects, and the top 100 are now easily accessible for customers during their purchasing journey.
The updated search function assists users in finding relevant categories and products, while the user-friendly customer service page efficiently guides users through the checkout flow.
Navigation is intuitive, creating a seamless experience between desktop and mobile platforms.