Biral AG is the leading Swiss pump manufacturer based in Münsingen.
We created the Biral Online Experience, a digital commerce platform that provides customers with a seamless and intuitive journey when exploring, evaluating, purchasing, and operating pump solutions. By connecting information, commerce, and service in one integrated ecosystem, Biral delivers a best-in-class digital customer experience.
The platform is based on a Composable Commerce approach following the MACH architecture, enabling the solution to be built flexibly and incrementally from existing, newly acquired (e.g. DatoCMS), and custom-developed components. This modular architecture allows individual capabilities to evolve independently while providing a consistent and scalable overall customer experience.
At its core, DatoCMS serves as a flexible headless content management system, enabling business users to create, manage and enrich content independently and without requiring development support. This includes not only standard website content, but also detailed product descriptions, technical specifications, news, application information, expert knowledge and other editorial content. This flexibility is particularly important for the presentation and sale of complex technical products, where customers require comprehensive and context-specific information throughout their decision-making journey.
The itb PIM provides the structured product data, while the DatoCMS complements this information with rich editorial and contextual content. Both data sources are seamlessly integrated into a modern frontend based on a UI component library. This enables product information, technical details, expert content, news and other relevant information to be presented consistently and contextually within a single user experience.
The result is a seamless, uninterrupted customer journey in which users can move between product information, technical details, applications, supporting content and expert knowledge without having to leave the platform or search across different systems.
