In an ever-changing, complex and uncertain world of rising customer expectations and disruptive technology, brands need to move at the speed of culture when rising to the growth challenge.  

Globally, we are 20.000 in 90 markets around the world, where our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities, to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology to provide end-to-end solutions that deliver revolutionary work.  

From the Lisbon office of Wunderman Thompson Portugal, we see the Tagus River, and from the Porto office, the Atlantic – but in both scenarios our eyes are on the future. We have one purpose: to grow our clients’ brands and businesses, driven by an indomitable desire to combine creativity, data and technology (fuelled by coffee) to do what hasn’t been done before. 

Fields of expertise:  

Advertising & Communications
At Wunderman Thompson we inspire growth with innovative communications and enduring ideas, and we believe that advertising makes people believe in themselves and in change. Inspiration is a driving force that sparks imagination and drives the growth of the brands we work with. 

Strategy
We are data-inspired creative strategists who help brand and business leaders set a direction for the future. We identify new opportunities, develop innovative strategies that differentiate our clients' offers and uncover valuable data-driven insights that solve business challenges and fuel innovative ideas. 

Customer Experience
We inspire brands to deliver the experiences modern consumers demand at key touchpoints throughout their journey. We develop relevant omnichannel strategies tailored to each consumer, increasing the leads generated and engagement with brands. 

CRM & Loyalty Programs
Building on profound customer data expertise, we provide long-term strategy and execution to create a community of brand advocates by offering personalized community benefits and rewards leading to higher profitability. 

CRM makes brands more valuable to customers, and in return, customers become more valuable to brands. 

Marketing Analytics
We start where it makes the most sense: with all relevant insights that help us achieve our KPIs. In this way, we provide the ideal starting point for relevant and personalized communication. 

Data Science
In Data Science, we collect and analyze data, create hypotheses and perform predictive tests in order to better understand usage patterns and future trends, using Machine Learning (ML) algorithms and models that let us learn from previous results. 

We collect and analyze the necessary data that supports decision-making. 

Content Studio
Powered by technology, we deliver quality content across all touchpoints, combining agility and efficient processes. Our goal is not just to create more content but doing it more efficiently, in other to meet the consumer’s needs. 

Marketing Automation & Personalisation
We use marketing campaign automation when brands want to send or show messages to customers based on a predefined set of rules. We cover channels such as email, text messages, app push notifications as well as online advertising, social media, and eCommerce. 

SEO and optimized Performance
We understand that all digital and physical channels serve to create an experience that leads to continued retention and conversion. Our technological obsession serves as a vehicle for optimizing consumer experiences. For this, we use content optimization strategy and tactics from programming to communication delivery. 

UX/UI
We use technological recognition to optimize the journey and experience with platforms. We believe in the democratization of design oriented to its use, emotional benefits and experience. Our focus is on users, stakeholders and their satisfaction and retention. 

Development and technology
We operationalize and implement technologies. We produce digital assets for campaigns and develop websites and digital platforms using service platforms. 

Platforms
Through proprietary SaaS and supported by the most experienced talents in the sector, we expand multichannel and digital operations and productions, ensuring their automation and optimization.