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A future-oriented platform for CED

CED, leading European tech enabled insurance services and solutions platform, launches the first website for their brand EMN within the newly built digital experience platform with DatoCMS.

Made by Iquality
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EMN experience
EMN design system
Backend shots
About the project

Continue to grow digitally

The structure of the previous website, based on a monolithic system, and the layout of the content management system were outdated. As a result, it became increasingly difficult to grow along with CED's ambitions on a digital level. There was a need for a modern, user-friendly and future-proof platform that reflects the right proposition of CED.

When developing the new platform, we opted for a composable architecture. As the central point of the platform, we have chosen Headless CMS DatoCMS. By opting for a disconnected front- and backend, we create a lot of freedom to implement a UX design that matches CED's house style.

A design system as a basis

In order to create and maintain this consistency within the UX design in the future, we have drawn up a design system based on CED's house style. A design system is, as it were, a collection of reusable generic components. It serves as a documentation that can be used as a guide by everyone in the further process. A major advantage of this approach is that our UX designers can test digital accessibility at an early stage and adjust where necessary. In addition, because we use a component-driven approach, we can build templates relatively quickly. In the future, it will therefore be quite easy to quickly create new experiences and add them to the platform.

Wessel van Wijk, UX designer at Iquality, says: “By investing time in a good foundation in the form of a design system, we achieve a consistent user experience. In addition, we provide a piece of documentation for the various stakeholders. It also prevents us from having to reinvent the wheel when developing a new experience.”

A future-proof platform

To build a platform that can grow in the future, we have chosen to build a digital landscape based on a composable architecture. Because the frontend is disconnected from the backend, we not only have freedom in implementing the design, but it also offers the possibility to compose a digital landscape with modern, integrated and user friendly best-of-breed solutions. We have chosen Headless CMS 'DatoCMS' as the central point of the platform. A CMS that is easy to operate without extensive user training.

Implementation of the EMN brand

The EMN brand was the first to be implemented within the new platform. They have an extensive team of specialist experts who focus on providing assistance to companies around the world. The EMN website provides, among other things, an overview of all experts that can be approached by customers. To easily find an expert, suitable within a specific discipline or expertise.

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